Exalead provides next-generation smart search technology to travel sites to improve the relevance and trust of travel search and booking experiences. Today, typical online travel customers spend hours in multiple sessions on multiple Web sites to book travel reservations. Exalead shortens this process by combining travel planning, search, and deals into a single process that refines their interests in seconds and concludes their transaction in minutes. Exalead provides online travel customers with one-stop ability to validate their best deals, to read reviews from experts/fellow travelers, and to explore other possible travel purchases. The user’s experience improves with repeated use as the system gains understanding of preferences and other statistics.