Travel advertisers have constantly changing inventory, and Dapper Ads allow them to connect their travel offers in real-time to their display ad campaigns. Dapper Ads’ intent engine uses a combination of real-time bidding and geo, behavioral, semantic and contextual cues to decide exactly which impressions to buy, and then which offer from your Web site inventory to show in the ad creative, each time the ad loads. Dapper empowers travel marketers to get the right offer to the right consumer at the right time. The result is the ROI of search with the scale, reach and demand creation of display. Advertisers show 4-8x increase in conversion versus standard display ad campaigns.