AboutAnywhere.com is an OTA that charges hotels a 10% margin, which is then reinvested to provide consumers with tangible benefits through strategic partnerships with major consumer brands. Hotels control their positions within their destination at www.aboutanywhere.com through an auction-based PPC tool. AboutAnywhere.com republishes hotel Twitter feeds, allowing hotel tweets to reach a wider audience, and allowing consumers to use this information to choose a hotel. The model has been embraced by the hotel industry, since it provides hotels with reservations that are more profitable and gives them complete control over their placement in the sort order. Consumers are also welcoming AboutAnywhere.com, which provides them with more value and personalized service.