10Best’s knowledge about the travel and hospitality industry is reflected in VinePulse, an industry-unique social-media reputation monitoring and response tool. VinePulse offers a user-friendly, flexible, comprehensive dashboard that allows all the stakeholders—from corporate managers, to regional managers, down to individual property managers—to listen and interact. VinePulse creates an opportunity for conversation and interaction with customers. It provides all the necessary information in one centralized location to listen to customers, interact within the brand, chart competitor analysis and trends, and more. Customers are talking about your brand on social networks—are you listening? Are you in the conversation?