I share a lot of the visions presented here, not only about Twitter but people’s behavior in general. Around the 12:00 min. mark Loic talks about why companies need to get engaged with social media immediately or be left behind. He is totally correct at the end when he mentions that it’s about “you” or people not the tools. The tools are catalysts in how people behave and not the other way round. Even if Twitter would disappear, the changes it has already brought about will stay. Same with Facebook and other tools.