Video Interview with Joe Byrne of Tourism Ireland

Joe Byrne of Tourism Ireland discusses the economic challenges that face Irish tourism. The executive vice president for U.S. and Canada shares his organization’s response and marketing campaigns such as “Ireland—can you afford not to go?” Mr. Byrne also puts forth a collaborative stance towards OTAs and poses a scenario where both OTAs and DMOs can work together to promote a market and its activities. Click the image below to watch the video.

Connect: Destinations

Destination marketers are facing the dual challenge of a turbulent economy and rapidly evolving technologies. This convergence is resulting in a new paradigm for DMOs, NTOs and CVBs. PhoCusWright Connect reveals new best practices for DMOs in a series of articles and video interviews designed for destination marketers.

Share