Palin, DialAFlight, Edelman on Blog Offensive

Originally posted by Dennis Schaal @ Dennis Schaal Blog.
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Press, please cite this post's original author.

The blogosphere is under attack from sources as disparate as Sarah Palin, leading U.K. travel website DialAFlight, and marketing and public relations strategists who attempt to manipulate posts from Mommy Bloggers to journalists.

Palin is said to be dropping out as Alaska's governor largely because of mounting legal bills tied to her defense of various ethics complaints.

But, that didn't stop Palin over the weekend from giving notice to Alaska blogger Shannyn Moore that she might be subject to a defamation suit for noting that there are rumors that there is a pending criminal investigation targeting the governor.

Palin also threatened legal action against "those who re-publish the defamation such as Huffington Post, MSNBC, The New York Times, and The Washington Post."

As others have pointed out, there is nothing like a little First Amendment bashing and prior-restraint posturing on the Fourth of July weekend.

In the U.K., meanwhile, DialAFlight sued Darren Cronian of the Travel Rants blog, Grumbletext, Microsoft's Ciao, and threatened to sue TripAdvisor over a seemingly defamatory and unsubstantiated blog and/or website comment.

The Travolution Blog (and I contributed some information used in the post) rightly points out: "Anyway, the main point here is that a travel company [DialAFlight] has taken the most extreme measure it can in order to remove unsavoury comments on blogs and forums, regardless of the profile of the 'publisher.'"

After a two-week hiatus and after issuing an "unreserved apology" to DialAFlight, I'm glad to see that Cronian is back , and blogging away.

Marketing firms and my friends who labor on the "dark side" in public relations also have the blogosphere in their sights. Attempts to manipulate blogs no longer are on the bottom of their to-do lists, but are an integral part of their mainstream strategies.

The other day, a marketing pro followed me on Twitter and she offered to send me a "pitch" about a spa client she represents.

I would rather spend two hours in a steamy sauna than take such pitches.

Meanwhile, Edelman's Danielle Wiley outlined that public relations firm's social media strategy and focus in a Advertising Age interview.

The various attacks and the "attention" that blogs are getting show that blogs truly have arrived.

It may be time to duck and cover, and then keep on blogging, unswayed by the commotion.
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  • This topic reminds of an exchange I had today with a colleague about the Web and how it originally was built by geeks but ever since has been at risk of being ruined by marketers, who are the necessary evil as they pay the bills for many a geek. While this is a somewhat extreme viewpoint, even as a long time marketer I understand why some people feel that way. What we're seeing today is how a number of PR and other marketing agencies are trying to turn any platform originally intended for social exchange between people into the next vehicle to push their tired old messages outside the mainstream media which are becoming less effective by the day. We'll have to continue living with it, I guess and take the good with the bad.
  • PR companies have been increasing their "pitches" to bloggers for some time. I remember discussing the subject ad nauseam at the PhoCusWright Blogger Summit in 2007. Out of the 150 or so pitches I receive on a monthly basis, maybe one of them has any relevance to my blog or my area of interest. As far as Darren is concerned, I totally respect what he had to do. Sometimes it doesn't seem worth writing when you have to put your livelihood at risk, especially for something that doesn't even pay the bills. At the end of the day, consumers (as a whole) are not a stupid lot and see through these attempts to bully "the little guys". I'm glad he dusted off his keyboard.
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