PhoCusWright’s Joe Buhler Reviews DMO Marketing Channels

As travel marketing trends continue to favor online channels, destination marketers (DMOs, NTOs, CVBs) find themselves weighing their own balance of online and traditional marketing. PhoCusWright’s senior destination marketing and social media analyst, Joe Buhler, explains the pros and cons of each option and shares best practices for creating a destination Web site. 

Connect: Destinations
Destination marketers are facing the dual challenge of a turbulent economy and rapidly evolving technologies. This convergence is resulting in a new paradigm for DMOs, NTOs and CVBs. PhoCusWright Connect reveals new best practices for DMOs in a series of articles and video interviews designed for destination marketers.

PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers reviews the changing dynamics and priorities of destination marketers. Purchase the full report by July 31 to save US$200 off the regular price of $695.

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