Destination marketing is a continually evolving art.

In 2009, it has become glaringly clear that destination marketing lies at the heart of a travel market’s potential for success or failure, particularly when times are tough. Destination marketing provides a vehicle for both competitive differentiation and collaborative promotion.
Technology has changed the destination marketing landscape in the last decade.  According to PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers, now only 10% of DMO Web site users are drawn in through advertising or commercials. Terms like SEO, PPC and M-commerce have been added to the standard repertoire of client relationships and customer service.

These changes have resulted in a new destination marketing paradigm. Connect: Destinations is series that addresses the current best practices for DMOs, NTOs and CVBs. It focuses on marketing, technology and the current economic environment.

Connect: Destinations    

• Travelers Who Decide and Buy Online Spend More - Way More
• Tourism Ireland takes on the Global Economy (video interview)
• Destination Marketing: Do Private Companies Do It Better? (video interview)
• Online vs. Offline Destination Marketing (video interview)

 Related PhoCusWright Connect Articles

• What Makes a Successful DMO?
• DMOs—Do You Know What Your Visitors Are Looking For?
• ADA Dentists Put the Smile Back on Hawaii Tourism’s Face
• Why Google City Tours is Important to Tourism
• The Caribbean’s Perfect Storm

PhoCusWright Research for Destinations Marketers

• Destination Marketing: Understanding the Role and Impact of Destination Marketers
• U.S. Online Travel Overview Eighth Edition Update: 2009-2010
• Travel Industry Economics: Dismal but not Desperate
• PhoCusWright’s European Consumer Travel Trends Survey

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