iM@ has developed a mobile content management platform and hand-held, mobile phone-based user application for the travel and tourism sector. iM@ develops geo-intelligent mobile visitors guides for major tourist and business travel destinations. Through a simple, downloadable mobile phone application, we provide travelers with immediate on-demand access to destination-specific information on accommodations, transportation, dining, points of interest, entertainment, etc. By establishing an interactive, two-way (push & pull) communication via the iM@ mobile platform, suppliers and sponsors within each destination can expose their ads and special offers with pinpoint accuracy to the right people, at the right time and location, who have opted to receive them.